Four days in Bologna confirmed what the industry had been signalling for months: beauty trade is consolidating around precision, curation, and meaningful commercial connection. Cosmoprof Worldwide Bologna 2026 closed on 29 March after four days that drew more than 250,000 visitors and over 3,000 exhibitors from 64 countries to the BolognaFiere grounds. The numbers confirm what was already clear before the doors opened: Bologna remains the most complete meeting point in global

Enrico Zannini, General Manager of BolognaFiere Cosmoprof, on why beauty’s next phase will be less about scale alone and more about precision, partnerships, and purposeful international reach. As Cosmoprof Worldwide Bologna prepares to open on 26 March 2026, the mood in global beauty is not one of caution so much as calibration. The industry is still expanding, still internationalising, still hungry for novelty. But the real shift lies elsewhere. In 2026, beauty is no longer